Love her or hate her, she’s a marketing genius. And in true capitalistic style, Lady Gaga has now launched a fragrance: Fame. In a not-so-surprising twist, the fragrance is actually an inky black color and turns clean when it is sprayed onto skin. If that’s not interesting enough, there’s a risqué video to go along with the fragrance release to communicate the message of this dark elixir. And it’s a good thing because when it comes to Lady Gaga, there are no words.
Amplify your summer shade-blocking fancy with the saturated look of color-kissed strands. Tie-dye yellows appear umbrae when layered over rich, orangey reds, and blues enhance cool skin tones and light eye-color. Most importantly, your commitment to Pantone doesn’t have to come at a cost to your hair or the environment. Aveda’s Full Spectrum Protective Permanent Crème Hair Color is 96 percent naturally derived (with green-tea extract), fade-resistant, and damage-free. The colors, however, are vibrant enough to satisfy your every whim.
The Aveda packaging is just as sensible. The color tubes are made of 100 percent recycled material (the caps are sourced through the national cap collec- tion program founded by Aveda.).