No More #FirstWorldProblems

Twitter users who have used the hashtag #FirstWorldProblems are getting some serious flack from DDB New York who created a campaign for the Haitian charity “Water Is Life.” In the ad campaign, which can be found on their website and YouTube, it features local Haitians standing in shanty, broke down towns and houses stating tweets that have been followed by #FirstWorldProblems. It’s both trivial and moving as you hear a Haitian man claim “I hate it when my house is so big, I need two wireless routers.” Or hear a little boy, in an unlivable house, state “I hate when I tell them no pickles and they still give me pickles.”

The CEO of DDB New York said that the goal is to not embarrass those who have used this inane hashtag, but an attempt to eliminate it all together. Also, to raise awareness and funds for the “Water Is Life” charity where in Haiti, water does not come in excess like the extra pickles on your fast food burger.

Jeffrey Preis


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